OBJECTIVE
This project required the creation of an abstract, symbol-dominant identity for a client within a “service” industry.
Yes Chef! is a business that provides teenagers - aspiring young adults - with a hands on cooking experience taught by expert chefs. Their vision is to empower teens with the skills and confidence they need to navigate adulthood, fostering independence and self-reliance.
Yes Chef! required a logo that appeared friendly and engaging, without being too childish or stiff. A geometric and minimal logo best fit this requirement.
TOOLS USED : Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Stock, Adobe Aftereffects
horizontal lockup
vertical lockup
